Pari Choudhary: 50k to 35 crores, leading India’s beloved women’s ethnicwear brand

Success Story of Pari Choudhary

Meet Pari Choudhary, the creative mind behind Bunaai, a company in Jaipur that mixes traditional charm with modern style.

In the fashion world, Bunaai is like a helpful guide, making people feel good and look stylish.

From classic clothes to cool jutti and stylish home decor, Bunaai has something for everyone who likes good quality and style.

Now, let’s learn about Pari’s journey – from dreaming in a small town to making Bunaai a successful clothing brand.

Pari Choudhary’s Education

Pari began her schooling at Neerja Modi School in Jaipur and did really well in her studies.

After that, she went on to get a Bachelor of Arts degree from The IIS University. She specialized in Fashion/Apparel Design and Visual Arts & Still Photography.

In 2019, she went to the University of the Arts London to study more. This time, she focused on Fashion Media Styling and Fashion Buying and Merchandising, with a special emphasis on luxury brands.

Pari’s education journey shows that she’s committed to both learning and being creative, making her a person with a lot of different skills.

Pari Choudhary’s Past Professional Roles

Before starting Bunaai, Pari Choudhary was the Chief Marketing Officer at Urbanस्त्री for nearly 3 years.

Before that, she did the same job at Ordinaree for almost 4 years.

In both places, she worked full-time, helping these companies in Jaipur, Rajasthan, India.

The Story of How Bunaai Began

When Pari was a teenager, she really liked fashion and making gorgeous clothes that impressed women of all ages.

She dreamt of having her own brand when she was 17, and by the time she turned 23, she made it come true with Bunaai.

After working for others for about 5-6 years, she decided to do her own thing.

In 2016, Pari Choudhary started Bunaai with just three people in her team. Since then, Team Bunaai has grown a lot.

Now, they have hundreds of members, and they really value working with traditional craftsmen.

Pari Choudhary founder of bunaai
Pari Choudhary founder of Bunaai

People really like Bunaai, whether they’re regular folks or famous stars. They love the pretty and cultural designs that also stay up-to-date with the latest trends.

Celebrities like Sonakshi Sinha, Bhumi Pednekar, Shivaleeka Oberoi, Ridhi Dogra, Divyanka Tripathi, and others have worn styles from Bunaai.

You can check out Bunaai’s cool stuff online on their Instagram page and website.

Pari Choudhary started using social media to attract customers from the beginning.

Trust is crucial for a real brand, so they team up with influencers to talk about and build trust in their brand.

Right now, Bunaai has a lot of people following them on different platforms. They have 408K followers on Facebook, 4.3K subscribers on Youtube, and 1.3M followers on Instagram.

Bunaai’s Growth Journey

Pari Choudhary started Bunaai with INR 50K of her own money, focusing on handmade dresses.

As time went on, she added more items like kurta sets, lehengas, and accessories.

In 2022, Bunaai earned INR 35 Cr in revenue, which is a big jump from the previous year’s INR 12 Cr. They also opened two stores in Indore and Jaipur.

Bunaai has a wide range of 800 different products, and they were able to serve around 90K customers in 2022.

Quote of Pari Choudhary

Awards and Celebrations: Pari in the Spotlight

Pari Choudhary received the e-commerce Tech Women Entrepreneur Award from BW Businessworld and BW Disrupt for her brand ‘Bunaai.

This award recognized her efforts to become an influencer in the fashion industry and create a space where women can find comfortable yet stylish products.

The prestigious award was presented at the third edition of the BW Women Entrepreneurship Awards in 2021, with a jury including esteemed figures like Zia Mody, Bhuvana Ravi, and Anurag Batra.

Bunaai also did really well by getting the 28th place in the fastest growing brand, Inc42’s Fast42 D2C Edition 2023. This shows how successful they are in online business and women entrepreneurship.

These accolades underscore Pari and Bunaai’s leadership in these fields.

Conclusion: A Fashion Journey Unfolding

Bunaai’s story is a testament to the power of passion, creativity, and the pursuit of dreams.

With Pari’s vision at its helm, the brand continues to redefine fashion, offering a canvas for individuals to express their unique style.

As Bunaai’s journey unfolds, it invites fashion enthusiasts to join a narrative where every creation is not just a piece of clothing but a chapter in the evolving story of style and empowerment.

Related: Akanksha Sharma, a 23-year-old Pune girl, and her mom built a Rs 1.2 Cr baby care brand.

Muskan, a passionate storyteller and social media manager at Startup Forte. With a talent for sharing impactful founder stories, she invites you to explore inspiring journeys with us.

Leave a comment