Meet the woman who turned her Instagram page into a 6 crore revenue business

Priyasha Saluja, a self-taught plant-based chef and founder of The Cinnamon Kitchen, started with an investment of 50,000 Indian Rupees.

Now, her business is doing really well, making around 6 crores in revenue. It shows that with hard work and passion, anyone can turn a small start into a big success!

Recently, she gained fame on Shark Tank India Season 3 Episode 2, where she captured everyone’s attention with her unique pitch.

Additionally, she secured funding from Shark Aman Gupta.

Let’s delve into her journey from a small investment to crores of rupees in revenue.

Early life and PCOS diagnosis

Priyasha Saluja’s journey began at the age of 13 when she discovered she had Polycystic Ovary Syndrome (PCOS). She is now 28 years old, born around 1996.

During that time, not many people were familiar with PCOS, making it tough for her. She experienced feelings of shame and isolation due to her health condition.

To manage PCOS, she understood the importance of eating healthily, opting for good food while cutting down on sugar, salt, and unhealthy fats.

Visiting the supermarket for supposedly “healthy” foods wasn’t helpful either, as many products contained hidden sugars and artificial additives.

Despite her love for food, Priyasha turned her challenges into something positive.

However, things improved when she moved from Delhi to Bombay and had her own kitchen space. This newfound independence allowed her to take control of her health.

She began experimenting with recipes and started sharing easy and healthy recipes, along with simple lifestyle tips, on social media to help others facing similar health issues.

Priyasha noticed that many people wanted healthier snacks but struggled due to a lack of time and resources.

This realization inspired her to start The Cinnamon Kitchen, a place dedicated to creating delicious snacks that are also good for your health.

Priyasha Saluja’s Professional Journey

In 2014, Priyasha Saluja began her work journey in marketing at Asian Paints, gaining insights into product promotion.

From 2015 to 2016, she explored the corporate world as a management trainee at PwC in Gurgaon.

In 2016, Priyasha started the role of a management trainee at Zodiac Clothing Co. Ltd. in Mumbai, delving into the intricacies of the clothing industry.

Between 2016 and 2017, she managed social media at Dentsu Aegis Network in Mumbai.

From 2018 to 2019, Priyasha honed her skills in communication and management as an account executive at Taproot Dentsu India Communication Private Limited in Mumbai.

Since August 2019, she has been actively shaping her path as the founder of The Cinnamon Kitchen in Delhi, passionately sharing her expertise in pastry and cooking.

The Birth of the Cinnamon Kitchen

In 2018, Priyasha Saluja decided to share her passion for healthy living on Instagram, giving rise to The Cinnamon Kitchen.

Established by Priyasha Saluja, The Cinnamon Kitchen aims to redefine guilt-free indulgence through its assortment of spreads, snacks, cookies, cakes, and breads.

As the Instagram page grew, it became more than just a collection of recipes.

It turned into a cozy corner where people chatted about healthy habits and mindful living—kind of like a virtual hangout for everyone wanting a slice of the good life.

Then, in 2019, Priyasha thought, “Why not bring this goodness to everyone’s kitchen?” So, she set up a small kitchen at home, making it easier for folks to enjoy healthy snacks without the hassle.

Fast forward to 2020, and The Cinnamon Kitchen was cooking up something special.

From a small kitchen corner with a handmade logo, it became a hit. Celebrities hopped on the bandwagon, and regular customers couldn’t get enough of the tasty and unique snacks.

By 2021, it was clear—they needed a bigger kitchen. The buzz around The Cinnamon Kitchen was so strong that loyal customers spread the word, and even retailers wanted in.

So, they packed up and moved to a 1,000-square-foot spot, making more room for the deliciousness. In 2022, they went big, delivering their goodies all over the country.

The 1000-square-foot kitchen felt cramped, so they moved again.

Now, here we are in 2023, and The Cinnamon Kitchen is like a buzzing business hive.

They’ve teamed up with e-commerce platforms like Blinkit, LeMarche, and Amazon.

And you know what?

They’re still growing, sticking to their roots, and committed to serving only the finest.

This bakery, focusing on delicious and nutritious treats, has caught the eye of Bollywood stars like Sonam Kapoor, Arjun Kapoor, and Malaika Arora.

Priyasha Saluja’s Journey to Shark Tank India, Season 3

Priyasha Saluja With Shark Aman Gupta

Recently, Priyasha Saluja had an exciting chance to share her story on Shark Tank India Season 3 in front of a group of smart investors.

In this episode, she asked for Rs 60 lakh in exchange for 2% ownership in her business.

The investors were not only impressed with her products but also liked the taste. Eventually, she made a deal with Aman, who invested Rs 60 lakh for a 5% share in Priyasha’s business.

This was a big moment in her journey, showing that the experienced investors on the show believed in and supported her business.

priyasha saluja pitch style

The Cinnamon Kitchen Previous Revenue

The Cinnamon Kitchen has demonstrated impressive financial growth, marking significant revenue milestones over the years:

📈 Starting with 1.5 lakhs in 2019, they saw notable increases annually: 12 lakhs in 2020, 25 lakhs in 2021, and a remarkable 82 lakhs in 2022.

🚀 However, their breakthrough moment arrived in 2023, skyrocketing to an impressive 6 crores, attributed to savvy performance marketing strategies.

💰 Maintaining a robust 30% profit margin throughout showcases The Cinnamon Kitchen’s adeptness in business management.

Beyond the numbers, this narrative underscores The Cinnamon Kitchen’s commitment to culinary excellence and astute business acumen!

Conclusion and Final Thoughts on Priyasha Saluja

Priyasha Saluja’s journey from a teenager dealing with PCOS to the founder of The Cinnamon Kitchen is a testament to resilience, passion, and the transformative power of wholesome snacking.

The Cinnamon Kitchen isn’t just a bakery; it’s a movement towards mindful living and delightful eating. 

As the brand continues to grow, it remains committed to authenticity, accessibility, and the mission of delivering only the best to its ever-expanding community.

If you enjoy success stories that inspire, read more in our success stories section for motivation.

If you appreciate this story, feel free to share it with your friends and family.

Muskan, a passionate storyteller and social media manager at Startup Forte. With a talent for sharing impactful founder stories, she invites you to explore inspiring journeys with us.

2 thoughts on “Meet the woman who turned her Instagram page into a 6 crore revenue business”

  1. Hi this is junaid from Pakistan

    i want to ask that i am willing to open same this at my country in Pakistan so pls let me know how it can be possible


Leave a comment