Shark Tank Season 3: This Couple Earned 2 Crores Every Month with Their Business

Littlebox, a fast-fashion D2C brand founded by Partha Kakati and Rimjim Deka, residents of Guwahati, Assam, was recently featured on Shark Tank Season 3, catching the attention of all the sharks.

Targeting the Gen Z generation, this startup launched in June 2022. Since its inception, it has shipped over 200,000 products across India, boasting of sending out more than 1,200 shipments daily.

Shopping at Littlebox feels like stepping back into the early 2000s.

They offer all the trendy items like corset tops, flared pants, and stylish shoes. You can effortlessly channel the styles of Christina Aguilera or the Mean Girls crew without breaking the bank.

The Journey to Success:

Founded in 2022 by Rimjim Deka and Partha Kakati, Littlebox has offices in Guwahati, Assam, and Delhi NCR.

Partha Kakati and Rimjim Deka
Partha Kakati and Rimjim Deka

Initially, they started with an investment of 30 lakhs.

In their first year, they made 9 crores in sales with a 15 percent profit margin. Rimjim Deka said they only took orders for about 9 months and managed to make almost 12 crores in sales, all without any extra money.

All their sales come from their website, and they’ve delivered nearly one lakh orders all over India in just 14 months.

Everything they sell is made in their own factories, from designing to shipping from their warehouse in Delhi.

Empowering Communities:

Rimjim and Partha split their time between Guwahati and Delhi. They’re happy to create jobs and run a brand that’s rare in North East India.

Rimjim Deka With Her Team
Rimjim Deka With Her Team

With a team of 40 people, Littlebox aims to make 36 crores this year, while still making a 15 percent profit.

They’re focused on young women but plan to sell stuff for guys too. The key to their success is that they make things as people want them.

They use data to figure out what’s popular and make more of it.

Engaging with the Community:

Littlebox is active on all social media platforms like Instagram, Snapchat, Facebook, and YouTube. They believe in connecting with customers as a community.

The new generation wants to be unique and make their own choices. Little Box wants to give them lots of options without harming the environment.

They’re working on being more eco-friendly in how they make things.

Littlebox’s Journey on Shark Tank India Season 3:

In Shark Tank India, all sharks were impressed with their sales, achieving a net revenue of 2 crore per month. After hearing their pitch, all the sharks made offers.

Aman offered 75 lakh for 1.5% equity at a valuation of 50 crore.

Similarly, Vinita offered 75 lakh for 1.5% equity at the same valuation. Namita offered 30 lakh for 0.5% equity at a valuation of 60 crore, or 45 lakh as a 2% royalty until reaching 90 lakh.

Amit offered 75 lakh for 1% equity at a valuation of 75 crore, and Anupam Mittal offered 75 lakh for 1% equity at the same valuation.

After considering all the offers, the founders asked for a deal involving all the sharks and secured funding at 75 lakh for 2.25% equity at a valuation of 30 crore.


Little Box’s journey is a testament to the power of passion, innovation, and hard work in the fashion industry.

By offering affordable and trendy fashion options, the brand has democratized style, making it accessible to all.

With its focus on quality, sustainability, and community engagement, Little Box is not just a fashion brand but a symbol of empowerment and inclusivity in India’s ever-evolving fashion landscape.

Also Read: Shark Tank India judges Net Worth

Muskan, a passionate storyteller and social media manager at Startup Forte. With a talent for sharing impactful founder stories, she invites you to explore inspiring journeys with us.

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